WD-40 Company

  • New Business Development Manager

    United States
  • Overview

    The WD-40 Company sales team is expanding and has an exciting opportunity for a New Business Development Manager.  This impactful new role is a critical business builder responsible for identifying, penetrating and developing new customers and new distribution opportunities within Industrial, Farm and Auto wholesale channels. 


    The successful candidate will have a hunter mentality, the ability to overcome objections and the drive to close $1M in new business over the next year. 

    If you’re a passionate sales champion with the ability to develop meaningful, long-lasting relationships and enjoy the challenge of new business opportunities, please consider joining tribe!


    This position will be remote working in a home office with expected travel 35-50%±.


    What You’ll Be Doing


    • Key contributor, in preparing annual sales goals, strategic action plans, target list of customers/distributors and annual budgets.
    • Conducts primary research and analysis on new business opportunities and presents to senior sales leadership.
    • Contributes to the development of the new business strategic plan; develops action plan for execution of new business development strategy.
    • Actively seeks out and initiates negotiations with prospective new customers and manages the process through to sale completion. Continues to manage new customers until they are turned over to sales team. Assists with the management of these customers until new person responsible is ready to assume complete responsibility.
    • Flourishes in the unknown and ambiguous environment and uses desperate information to identify new business potential
    • Partners with Managing Director Trade Development, Region Directors, Inside Sales to develop appropriate support including customer specific and channel specific programs.
    • Participates in national trade shows to identify and meet prospective new customers. Creates sales leads for follow up for themselves and sales team members.
    • Facilitates new customer sales lead follow up with sales teams, including involvement in CRM activities.
    • Participates in joint sales calls with other Sales team members to share insights and opportunities as opportunities arise.
    • Partner with Managing Director Trade Development in interviewing, selecting, hiring and training agency partners, in selected trade channels. Manages agency sales activities and coordinates joint sales calls on targeted prospective customers with brokers.
    • Networks within new trade channel targets to gather intelligence and facts needed for analyzing investment of company’s time, talent and treasure.
    • Gather information on competitive products and programs in targeted trade channels and customers.
    • Facilitates and presents on product knowledge training sessions with new customer salespeople.
    • Performs other work related activities as required to meet corporate objectives. Acts in the best interest of the company by applying stated corporate values and priorities to all communications, decisions and actions
    • Makes new product and line extension recommendations.


    What You’ll Bring to the Role


    • 7 years + experience in business development sales role
    • College degree or previous experience with opening new customers in the industrial, automotive, construction trades.
    • Demonstrated interpersonal and negotiating skills in a direct sales capacity.
    • Ability to travel on periodic overnight and extended stays, and work extended hours when necessary, up to 50% of the time.
    • Current and valid driver’s license is required – company car provided

    Why You Should Apply


    • If you believe in our “why” this is the place for you
    • Over 93% employee engagement as of February 2018 global employee survey
    • Publicly traded company headquartered in San Diego, California since 1953
    • Voted Most Democratic Workplace and certified WorldBlu Freedom Centered Workplace
    • Learning based culture that supports the growth and development of our team members


    We’ve Got You Covered


    Our competitive and comprehensive benefits package provide you and your family with extensive protection and security, along with quality, life-enhancing programs to include; profit sharing, annual cash incentive reward potential for everyone, tuition reimbursement, 401K matching, short day Fridays and much more!


    Our “Why”


    At WD-40 Company we believe that purpose-driven, passionate people guided by our values create amazing outcomes.  Our “why” is refreshingly simple - we exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities. How we achieve our “why” is by cultivating a tribal culture through learning, teaching and living our values.

    Since 1953, our formulation remains a secret. It is no secret that our passion for our people, culture, and brands is what distinguishes us. WD-40 Company has best-in-class products and we seek best-in-class talent.


    Do You Align With Our Values?


    Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do:  We live, breathe, and play by our values every day.


    • We value doing the right thing.
    • We value creating positive lasting memories in all our relationships.
    • We value making it better than it is today.
    • We value succeeding as a Tribe while excelling as individuals.
    • We value owning it and passionately acting on it.
    • We value sustaining the WD-40 Company economy.

    Apply Now

    Thank you for considering WD-40 Company in your career search!



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