WD-40 Company

  • Social Media Specialist (Fixed Term)

    United States
    San Diego
  • Overview

    We are seeking a passionate, engaging Social Media Specialist to develop, implement and manage social media plans and strategies for all brands. 

    As a social media specialist, you will be responsible for creating, curating, publishing, and monitoring content, developing KPIs, and assisting with analyzing and reporting results. In this role, you will also be communicating and engaging with consumers multiple times throughout each day to influence, acknowledge and educate, as well as encourage brand loyalty.

    If you are a strong, detail-oriented writer, enjoy being creative, have experience with social media or online customer service, and love to develop engaging, credible content and connect with consumers, please consider joining our tribe!

    This is a two-year fixed-term position with benefits. 


    What You’ll Be Doing


    • Collaborate with coach and brand, customer marketing, and innovation teams in the development, communication and implementation of the US Strategic vision, goals and plans to achieve EBITDA and Sales goals.
    • Responsible for social media content creation, curation, and publishing to generate engagement, brand exposure, user acquisition, and insights.
    • Responsible for copywriting original content, including social media posts, blog posts, CRM/Email marketing content, and other as identified.
    • Responsible for monitoring, moderating, and engaging with consumers/end-users on all social media platforms.
    • Responsible for social media analytics KPI reporting and working with 1st coach to provide actionable insights.
    • Act as primary “community manager” for all WD-40 Company owned social media properties to ensure each end-user/customer is left with a “positive lasting memory” whenever possible.
    • Responsible for creating and growing social communities across various social media properties.
    • Responsible for responding to customer/end-user questions/comments on Ratings & Reviews from WD-40 owned websites and Customer websites (e.g., Amazon, Walmart, etc.), when appropriate. Also engages with people who connect with brands via Contact Us forms.
    • Responsible for the creation and maintenance of social media editorial content calendar.
    • Coordinate approval of “New Use/Content” gleaned from end-users on social media channels.
    • Proactively monitor and control appropriate budgets, forecasts, plans, programs and measures of success.
    • Responsible for the back-end management of digital publishing, monitoring, engagement, and reporting tools for data analysis and associated Marketing Technology SaaS tools.
    • Responsible for complying with all legal requirements on all owned social media properties.
    • Support development of company Global social media policy/guidelines, marketing department and employee education on social media use and best practices.
    • Support and executes the global legal and intellectual property compliance policy and process.


    What You’ll Bring to the Role

    • 3-5 years of marketing or communications experience, preferably in interactive/digital marketing.
    • Understanding of digital media marketing communications solutions, with specific emphasis on social media. Other experience including web development, SEO, CRM, and mobile marketing a plus.
    • Content Management Systems (CMS) experience
    • Project management experience
    • Cross-functional teamwork experience
    • Agency/Vendor management experience
    • Some availability during non-working hours to review and respond on social media, when necessary
    • Bachelor’s degree in marketing, communication, business or related field. MBA a plus.


    Our “Why”


    At WD-40 Company we believe that purpose-driven, passionate people guided by our values create amazing outcomes. Our “why” is refreshingly simple - we exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities. How we achieve our “why” is by cultivating a tribal culture through learning, teaching and living our values.


    Since 1953, our formulation remains a secret. It is no secret that our passion for our people, culture, and brands is what distinguishes us. WD-40 Company has best-in-class products and we seek best-in-class talent.



    Why You Should Apply


    • If you believe in our “why” this is the place for you
    • Over 93% employee engagement as of February 2018 global employee survey
    • Publicly traded company headquartered in San Diego, California since 1953
    • Voted Most Democratic Workplace and certified WorldBlu Freedom Centered Workplace
    • Learning based culture that supports the growth and development of our team members

    We’ve Got You Covered


    Our competitive and comprehensive benefits package provide you and your family with extensive protection and security, along with quality, life-enhancing programs to include; profit sharing, annual cash incentive reward potential for everyone, tuition reimbursement, 401K matching, short day Fridays and much more!


    Do You Align With Our Values?


    Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do:  We live, breathe, and play by our values every day.

    •  We value doing the right thing.
    • We value creating positive lasting memories in all our relationships.
    • We value making it better than it is today.
    • We value succeeding as a Tribe while excelling as individuals.
    • We value owning it and passionately acting on it.
    • We value sustaining the WD-40 Company economy.

    Apply Now


    Thank you for considering WD-40 Company in your career search!


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