WD-40 Company

  • Brand Protection & Enforcement Manager

    United States
    Scripps Ranch
  • Overview

    This key role in our dynamic international legal team supports WD-40 Company’s proactive brand protection strategy and management, litigation defense efforts, and partners on outsourced consumer claims.  The successful candidate will partner with global team members to support all brand protection and risk management initiatives for the Company related to intellectual property, trademark clearances, domain name management and patents as well as product claims litigation and marketing distributor support. If you are looking to utilize and develop your legal expertise with a small and growing global legal team, please click over to our application and share your resume with us.


    Passionately leads and executes Intellectual Property Protection services in the areas of trademarks, copyrights, domain names and patents.

    Brand Protection and Enforcement

    • Independently oversees and manages execution of the Global Brand Enforcement Strategy (e.g. trademark registration submissions and renewals, payments to the annuity payment service for patent annuities); contributes to and participates in the efforts of inside counsel to develop/enhance the strategy.
    • Primary point of contact/acting as liaison between inside counsel and outside counsel to ensure strategies are adhered to in a timely cost-effective manner to achieve predefined goals.
    • Independently acts with appropriate authority and responsibility to initiate enforcement activities consistent with Brand Protection Strategy within defined decision-making criteria. Acts under the direction of inside counsel for significant associate or investigative engagements and litigation decisions.
    • Coordinates activities with Wu Di Legal Manager and business leaders to support Brand Protection Strategy.

    Analysis and Reporting

    • Provides IP portfolio reporting and analysis on a, at a minimum, quarterly basis (e.g. manages information gathering and record keeping for new as well as current trademark registrations).
    • Independently constructs financial models to analyze the impact of current and proposed Brand Protection initiatives.  Analyzes, assess and reports the overall impact of initiatives and how well they meet the program’s goals and strategies.
    • Develop and maintain routine and ad hoc reports that provide visibility to financial outcomes and trends related to activities supporting the Brand Protection Strategy.

    Trademark Clearance Coordination

    • Coordinates and ensures compliance to trademark clearance process by internal and external stakeholders.

    Domain Name Management

    • Independently manages execution of global Domain Name Strategy
    • Manage third party domain name partnership (ensuring high level of collaboration and communication with inside counsel).

    Brand Guideline Adherence

    • In partnership with inside and outside counsel and marketing leaders develops and implements brand guidelines
    • Approves artwork and supports adherence to brand guidelines.

     Litigation and Product Claims Support

    • Manages communication process on product liability discovery processing, meeting coordination, agenda preparation, and organization of litigation files.  Daily interaction may be required between attorneys, insurance claims adjustor and internal contacts. 
    • Assembles and responds to inquiries for Company information for the litigation process such as discovery responses and other legal and business information.
    • Responsible for organization of litigation electronic database.
    • Responsible for maintenance of litigation status reports as required for disclosure controls and board reporting.

    Marketing Distributor Contract Support

    • In partnership with MD Contract Advocates, coordinates deployment of new agreements as needed as well as annual deployment of Schedules.
    • Liaises with inside counsel and senior management to ensure the contract documentation and policies align with company values, strategies and market needs. 


    • 7+ years of experience working in brand protection or paralegal role in a multinational organization
    • Public company experience preferred
    • Demonstrates a high level of autonomous responsibility, exercise of judgment and sound decision-making
    • Ability to communicate effectively with key internal stakeholders and as well as outside counsel
    • Strong project management
    • Education: Bachelor’s degree in International Business, Legal Studies or related degree, or equivalent years of experience; and paralegal or related certificate or other legal education related to the knowledge required

    Our “Why”


    At WD-40 Company we believe that purpose-driven, passionate people guided by our values create amazing outcomes.  Our “why” is refreshingly simple - we exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities. How we achieve our “why” is by cultivating a tribal culture through learning, teaching and living our values.

    Since 1953, our formulation remains a secret. It is no secret that our passion for our people, culture, and brands is what distinguishes us. WD-40 Company has best-in-class products and we seek best-in-class talent.


    Why You Should Apply

    •  If you believe in our “why” this is the place for you
    • Over 93% employee engagement as of February 2018 global employee survey
    • Publicly traded company headquartered in San Diego, California since 1953
    • Voted Most Democratic Workplace and certified WorldBlu Freedom Centered Workplace
    • Learning based culture that supports the growth and development of our team members

     We’ve Got You Covered


    Our competitive and comprehensive benefits package provide you and your family with extensive protection and security, along with quality, life-enhancing programs to include; profit sharing, annual cash incentive reward potential for everyone, tuition reimbursement, 401K matching, short day Fridays and much more!


    Do You Align With Our Values?


    Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do:  We live, breathe, and play by our values every day.

    • We value doing the right thing.
    • We value creating positive lasting memories in all our relationships.
    • We value making it better than it is today.
    • We value succeeding as a Tribe while excelling as individuals.
    • We value owning it and passionately acting on it.
    • We value sustaining the WD-40 Company economy.

    Apply Now

    #WD40TribalLife   #PositiveLastingMemories


    Thank you for considering WD-40 Company in your career search!


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