We are seeking an analytical, detail oriented and passionate Assistant Brand Manager to join the highly functioning WD-40 Brand team. The successful candidate will play an integral support role in the development, implementation, and coordination of annual and rolling 12- 18-month marketing plans and programs for assigned brands and products across the U.S.
If you are a driven, successful marketing professional with a strong analytical and creative aptitude along with the desire to develop meaningful, long-lasting relationships, please consider joining our tribe.
Brand Stewardship — Assists in the development, implementation, and communication of appropriate annual and rolling 12-18-month brand plans, programs, and promotions. Demonstrates an understanding of consumer needs and wants. Manages the creation of assets, content, and collateral to support brand campaigns including seasonal marketing toolkits, media assets, point-of-purchase materials, and relevant sales collateral.
Business Acumen — Responsible for proactive tracking, updating, and assessing of advertising & promotions budgets under the direction of Coach. Understand the effectiveness of various marketing promotions across assigned brands, as well as market trends and competitive activity. Prepares monthly business reviews for presentation to leadership. Regularly supports Coach in the development of volume forecasting deliverables.
Strategic Effectiveness — Coordinates the development, communication, and implementation of new and existing SKUs. Work with Trade Marketing to develop P&Ls for new and existing SKUs to ensure assumptions are accurate and profit levels satisfy company objectives. Leverages marketing research to distill key consumer and business insights to develop brand action plans that meet business objectives.
Marketing Analytics — Defines, monitors, and assesses the appropriate success metric for assigned projects and initiatives. Manages assigned initiative programs (e.g., coupon redemption, rebates, sampling, etc.) and completes any financial analysis and internal/external reporting - monthly/quarterly/annually (during and post program).
Cross-functional team collaboration — Actively works with agency partners, digital marketing, and customer marketing to develop programs and presents plans. Day-to-day agency contact for assigned projects. Coordinates claim support documentation and approval of all communications. Works with internal and external marketing partners to determine appropriate brand representation across all marketing channels.
What You’ll Bring to the Role
At WD-40 Company we believe that purpose-driven, passionate people guided by our values create amazing outcomes. Our “why” is refreshingly simple - we exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities. How we achieve our “why” is by cultivating a tribal culture through learning, teaching and living our values.
Since 1953, our formulation remains a secret. It is no secret that our passion for our people, culture, and brands is what distinguishes us. WD-40 Company has best-in-class products and we seek best-in-class talent.
Why You Should Apply
We’ve Got You Covered
Our competitive and comprehensive benefits package provide you and your family with extensive protection and security, along with quality, life-enhancing programs to include; profit sharing, annual cash incentive reward potential for everyone, tuition reimbursement, 401K matching, short day Fridays and much more!
Do You Align With Our Values?
Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do: We live, breathe, and play by our values every day.
Thank you for considering WD-40 Company in your career search!