WD-40 Company

  • Marketing Manager, Skilled Trade Associations

    United States
    San Diego
  • Overview

    We are seeking a motivated, engaging and digitally savvy Manager of Skilled Trade Association Partnerships who can build relationships with our existing trade association and trade school partners, and manage digital advertising and sampling opportunities that effectively reach the next generation of tradespeople. This newly created position will be responsible for managing digital marketing programs and doing in-person outreach, networking and education to the various skilled trade professions about what maintenance products they should be using on the job and how WD-40 Brand products can help them get the job done right.

    This position is located in San Diego and will require travel up to 35%. This role will be building a new generation of tradespeople that are loyal to the WD-40 Brand because they understand how the products make their jobs easier.

    If you are a driven, self-motivated marketing, sales, business development or industry professional with the ability to develop meaningful, long-lasting relationships, and if you enjoy communicating with professional automotive, fabrication, and industrial end-users ... please consider joining our fun tribe!

    This is a one-year, fixed-term role.


    1. Partnerships
    • Communicates and executes on strategy for trade association partnerships that help us effectively reach the next generation of pro end-users and influence their purchasing decisions towards our products 
    • Manages contracts and relationships with existing trade association partners and develops new skilled trade association partnerships
    • Represents WD-40 Company at relevant skilled trade association events, to include: networking, educating end-users on benefits of our products, identifying potential new business and new product opportunities, gaining insights from attendees and reporting of insights to ultimately translate into marketing strategies
    • Collaborates with Director of Digital & E-Commerce Marketing to support the development of our trade association strategy
    • Develops and manages sampling programs that leverage trade association partners’ members and communication channels


    1. Tribology/Lunch & Learn Presentations
    • Develops, schedules, organizes and delivers learning-based presentations and experiences to tradespeople, students and instructors
    • Partners with Innovation Manager to develop and refine WD-40-branded online learning modules and coursework
    • Shares learnings from end-users (in-person and online) with relevant members of the tribe to help us develop new relevant products, identify new partnerships and find more effective ways to market to these audiences



    1. Digital Marketing
    • Partners with our digital team and agency partners to develop advertising, email and other marketing materials that reach trade association members
    • Leverages trade association members and channels to reach more members and amplify other marketing efforts
    1. Manages budgets around trade association partnerships, programs, events, and digital marketing and sampling activities.
    2. Develops, tracks and delivers on KPIs related to trade association partnerships and programs.
    3. Performs other related activities as needed to support corporate objectives. Acts in the best interest of the company by applying stated corporate values and priorities to all communications, decisions, and actions.


    What You’ll Bring to the Role

    • 3-5 years of marketing, sales or business development experience
    • Experience working with skilled trade schools and/or associations, or with Learning Management Systems (LMS) targeted to tradespeople in training
    • Experience developing and/or managing digital ads targeted to skilled tradespeople
    • Strong program management skills and experience in managing numerous projects simultaneously
    • Detail-oriented with strong attention to follow-through
    • Creative thinker with a high degree of initiative and self-motivation


    Our “Why”


    At WD-40 Company we believe that purpose-driven, passionate people guided by our values create amazing outcomes.  Our “why” is refreshingly simple - we exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities. How we achieve our “why” is by cultivating a tribal culture through learning, teaching and living our values.

    Since 1953, our formulation remains a secret. It is no secret that our passion for our people, culture, and brands is what distinguishes us. WD-40 Company has best-in-class products and we seek best-in-class talent.



    Why You Should Apply


    •  If you believe in our “why” this is the place for you
    • Over 93% employee engagement as of February 2018 global employee survey
    • Publicly traded company headquartered in San Diego, California since 1953
    • Voted Most Democratic Workplace and certified WorldBlu Freedom Centered Workplace
    • Learning based culture that supports the growth and development of our team members



    We’ve Got You Covered


    Our competitive and comprehensive benefits package provide you and your family with extensive protection and security, along with quality, life-enhancing programs to include; profit sharing, annual cash incentive reward potential for everyone, tuition reimbursement, 401K matching, short day Fridays and much more!



    Do You Align With Our Values?


    Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do:  We live, breathe, and play by our values every day.


    • We value doing the right thing.
    • We value creating positive lasting memories in all our relationships.
    • We value making it better than it is today.
    • We value succeeding as a Tribe while excelling as individuals.
    • We value owning it and passionately acting on it.
    • We value sustaining the WD-40 Company economy.


    Apply Now

    #WD40TribalLife   #PositiveLastingMemories


    Thank you for considering WD-40 Company in your career search!


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