We are looking for an experienced Brand Manager who will provide operational marketing support in the development and maintenance of the 3-year and 5-year strategic plans for all brands, in collaboration with our Regional Managers and Distributors.

The role develops, proposes, implements and monitors 12-month brand/product plans and strategies to achieve sales, EBITDA, sales and brand equity growth for all brands across all trade channels to include MRO, Automotive, Industrial (hardware/Chemical), HTO and DIY. 

Provides relevant and locally impactful support for all customers/distributors across all areas of the Marketing Mix including Advertising, Trade Marketing, Promotions, Sponsorship, PR, Sampling Events, and building 3rd Party relationships with omni channel activation, wherever possible.

The Brand Manager also investigates, develops, refines and completes all Brand Development and NPD from ideation to distribution and activation across diverse platforms. Co-responsible for analysis, identification, development and introduction of new product bundles, formulations and packaging in collaboration with other functions to maximize sales opportunities throughout Asia.

EDUCATION

Bachelor’s degree in business, marketing or communication, desired.

EXPERIENCE
• 5 years of relevant work experience in consumer package goods marketing. ·
• Contribution in the development of marketing plans, collateral development, budget management, and tactical execution (P&L proficiency, special pack project management, forecasting, etc.)
• Experience implementing and analyzing data from a variety of quantitative and qualitative research methodologies · Experience collaborating with internal and external resources to develop strategies that meet sales and EBITDA goals within budget and established timelines
• Development and execution of promotional concepts, providing strategic direction, creative briefings, and appropriate levels of critical feedback
• New product development successful development of marketing plans and collateral development
• Experience collaborating with internal and external resources

Why You Should Apply

• Learning-based culture that supports the growth and development of all tribe members 
• Strong values aligned, purpose driven culture whose #1 strategic driver is People first mindset where everybody experiences a sense of belonging
• Over 91% employee engagement as of January 2024 global employee survey

Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do:  We live, breathe, and play by our values every day.

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